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Advances in National Brand and Private Label Marketing: Fifth International Conference, 2018 (Springer Proceedings in Business and Economics)

by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev

ISBN 13: 9783319920832

Format: Paperback
Publisher: Springer
Published: 09 Aug 2018

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Management Intelligent Systems: Second International Symposium: 220 (Advances in Intelligent Systems and Computing)

by Jorge Casillas, Francisco J. Martínez-López, Rosa Vicari, Fernando De la Prieta

ISBN 13: 9783319005683

Format: Paperback (160 pages)
Publisher: Springer
Published: 03 Jun 2013

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Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 (Springer Proceedings in Business and Economics)

by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén

ISBN 13: 9783319597003

Format: Paperback (224 pages)
Publisher: Springer
Published: 23 Jun 2017

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